Branded beauty: how marketing changed the way we look
Summary: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery – even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.
Sustainability: how the cosmetics industry is greening up
Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource efficiency are making cosmetic companies ‘ small, independent firms to global giants ‘ take steps towards sustainable development. Sustainability: How the Cosmetics Industry is Greening Up discusses the growing importance of sustainability in the […]
All made up : 100 years of cosmetics advertising
A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge increase in advertising space and, by beginning of the 21st century, had to compete with those in other media such as television and the internet.
The language of cosmetics advertising
A cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts.
Compacts and cosmetics : beauty from Victorian times to the present day
Cosmetics have been used to increase attraction since Ancient times whilst Compacts have been a symbol of love for generations but especially since the 1920s. In this fascinating book, vintage accessories’ expert, Madeleine Marsh, discusses just what makes compacts so desirable and reveals their hidden secrets from cameras to cigarettes. Madeleine shows what to buy […]